为了进一步挖掘电商潜力，扩张全球市场，TikTok Shop在不久前宣布了一系列针对美国和东南亚入驻政策的调整计划，不仅进一步降低了准入门槛，并且通过给予新卖家额外的激励和扶持以提升商家的入驻意愿，这预示着新一轮属于跨境商家的机遇再次出现。
>>>US
Although the TikTok U.S. ban made a lot of noise a while ago, it seems that the momentum is still in good shape, and in order to alleviate merchants' concerns about a potential U.S. ban, the platform has also improved its incentives for creators and merchants, with the aim of attracting more users and content creators to join the TikTok ecosystem, and thus proactively respond to the challenges that TikTok will face.
1. The latest basic entry criteria
Local Warehousing and Logistics
Local U.S. warehousing and logistics capabilities
Local U.S. shipping required
E-commerce operation experience
Experience in operating independent websites or mainstream cross-border platforms in the U.S.
If you are a supplier, you need to meet the requirements of more than 6 months of supply records
Healthy business indicators
Have good store ratings and operate in a compliant manner
2. Entry thresholds for all types of merchants
Shop on the U.S. region of the entry conditions have been substantially reduced, in particular, eliminated the original requirement for sellers to provide a single store in the United States annual GMV greater than 2 million U.S. dollars in this audit conditions, as long as to meet the corresponding conditions of the Amazon seller that can be “0 water” in the seller is indeed a huge surprise for sellers, and before the merchants who are still on the fence! The businessmen who are still waiting for the opportunity can take advantage of the opportunity this time.
>>>Southeast Asia
Southeast Asia five countries, although the market is different, each with its own rules, but undeniably TikTok in Southeast Asia is indeed mixed with the wind, TikTok
CEO once said at a forum held in Indonesia: “In the next few years, we will invest billions of dollars in Indonesia and Southeast Asia.” It is evident that TikTok also attaches considerable importance to the Southeast Asian market. This policy update is bound to take TikTok's market share in Southeast Asia to the next level.
The latest investment policy already supports 0 threshold entry for enterprise business license merchants with no e-commerce experience, and self-employed license merchants with cross-border or domestic e-commerce experience can also enter the market directly.
Shop still has a relatively small number of merchants in Southeast Asia. Lazada, the Southeast Asian e-commerce platform, has already surpassed the number of one million monthly active sellers in March 2022, compared to TikTok, which only reached 400,000 to 500,000 sellers in five Southeast Asian countries by the end of 2023
Shop pales in comparison.
Overall this time TikTok provides more creative and promising individuals and businesses with the opportunity to build their brand and influence globally, but businesses also need to combine the practicality of entering a new market with good market research and localized marketing strategies before entering a new market, and not follow blindly.
Click here to read the full article.
